Cybersecurity PMM & Marketing Experts

Cybersecurity Inbound Marketing

Product & Content Marketing, Demand Gen Alignment & Marketing Ops

CyberSecurity Full Span Marketers

Synchrony was founded on the idea that subject matter experts coming from a product management or product marketing background could help facilitate highly effective lead gen efforts. Too many start-ups treat marketing as a silo and suffer from me-too and also ran campaigns versus leading the marketing with innovative thought leadership that translates into quick turn campaigns that engage buyers. We have specialized in bringing the right team composition and processes to the table to help achieve PMF (product-market fit) or GTM scale. 

RevOps: Product Led or Sales Led

Let’s face it, even if you have the clearest positioning and messaging, today you need the right systems and martech solution to be best-in-class. We have seen even startups of 3 or 4 people out perform companies with marketing teams 4X that size because the systems are set up right and the processes around them work fluidly. We have developed this marketing and analytics ability into a blueprint for PLG and SLG start-ups.

We help you make the right choices for your funding envelope, tell you what it will take to win and help guide the foundation setup or do the work ourselves. Whatever your situation, we should be able to help. Agencies are black boxes, and while we have the expertise of a strategist at a top agency, we set your systems up for you for eventual hand-off.  We use our knowledge of cybersecurity marketing and marketing operations to get your lead channels set up.

Positioning, Messaging & Differentiation

Our marketing begins here and aligns tactical execution and campaigns to a brand promise and value proposition. We can deliver these high value strategic projects at the beginning of an engagement or as lead generation channels are turned on. In a saturated market, strategic marketing makes the difference. This involves a 360 degree understanding of analyst views, competitors, in-house vision, technology and strengths. The secret sauce is then experience on how take all of that and boil it down to a messaging framework and the deliverables that flow from it. 

Our Services

Research, Strategy, Positioning & PR

Press releases, strategic communication plans, clarified positioning, messaging, differentiation, etc

PMM & SEO Driven Content Development

SEO keyword analysis, content topics and schedule management, sales collateral, competitive analysis and messaging frameworks

Marketing Automation & Analytics

We set up your marketing automation, CRM and SDR outreach solutions correctly so that we can scale. Get full funnel visibility and train your marketing and sales teams on how to run campaigns and begin data capture early.

Paid Search and Paid Social

Experts in digital marketing, we complement our SEO capabilities with PPC and re-targeting capabilities. 

Martech Partners

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