About Synchrony Group

Synchrony Group specializes in helping B2B technology vendors reach their buyers more effectively and efficiently. Using a proprietary set of proven processes, the group aligns deep marketing expertise and subject matter expertise with best practices ABM selling techniques. Synchrony was founded by Horacio Zambrano, a former analyst and technology executive in 2017. All engagements are led by prior C-level executives that leverage our systems, frameworks, templates and processes to create breakthrough results for our clients.


Horacio Zambrano

Founder and Managing Director
Horacio has spent over 15 years in enterprise cybersecurity products and marketing, and 5 years as a Wall Street analyst covering Info Security and SaaS Software. He worked in Cisco and Juniper’s cybersecurity businesses, and has held fractional or interim leadership roles in over 8 pre-Series B cyber startups as CMO or Head of PMM over the past 5 years. He holds Comp Sci and MBA degrees from Stanford.

Bruce Eastman

Managing Director
Bruce has developed and demonstrated a successful, predictable, and repeatable process for enterprise sales. This process has resulted in many successful exits and IPOs for technology-based start-ups. In addition, Bruce’s operating experience includes C-level executive experience at Hitachi and Cadence Design Systems. He holds BA and MBA degrees from the Univ of Kansas.

Barry Strauss

Director, Marketing Management
Barry Strauss has over 25 years of experience in marketing with a focus on digital and demand generation for B2B and B2C companies ranging from startups and growth stage through large enterprises. He has deep knowledge in all facets of the MarTech stack.

Nadine Nanda

Manager, Marketing Automation
Nadine is a data-driven and goal-focused marketing executive with 15+ years of experience developing and directing strategic marketing initiatives. She has extensive expertise working with different CRM, marketing automation platforms and digital marketing systems as well as analytics tools. Most recently, she led the marketing operations and demand generation team at OnShift.

Dave Stevens

Graphic Designer

Mathew Grubb

Graphic Designer

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